Peckwater Brands acquires Honest Food Company's operations in four countries

Leo Bradshaw
November 29, 2022

We’re pleased to announce the acquisition of the operations of Honest Food Company (HFC) in four European countries to become the continent’s largest operator of virtual food brands, operating from over 500 unique locations.

Peckwater, which already has operations in five countries (UK, US, France, Belgium, and the UAE) will expand its international footprint by adding HFC’s operations in Finland, Sweden, Hungary, and Czechia.

HFC is owned by Delivery Hero, having been acquired by the German-listed delivery aggregator in 2020. Under Delivery Hero’s ownership, HFC has established a leading position in the European market, and combining this with the UK’s largest estate will create Europe’s largest virtual brand operation.

Having announced our intention to accelerate international expansion with our Series A funding, and this represents a massive step forward for Peckwater Brands.

Most of all – we’re excited to welcome our new colleagues to the Peckwater team. They’ve all shown a high level of focus, talent, and opportunity in building their impressive position in the European market. With their brands now under our banner, we’re sure that our rate of growth will accelerate further.

Leo Bradshaw & Sam Martin


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