A loyalty scheme is a great way to encourage customers to keep coming back. It provides customers with incentives, discounts, and shows that you value their continued support.
But if you’re new to loyalty schemes, knowing how to set one up and what type of loyalty scheme to offer can be tricky.
Well, don’t worry — we’re here to clear things up and help you launch a successful loyalty programme.
In this article, we’ll explain what customer loyalty schemes are, why they matter, and how to set-up your own programme on popular delivery platforms like Deliveroo, JustEat, and Uber Eats.
A customer loyalty scheme (also known as a customer loyalty programme or a rewards programme) is a method that businesses use to reward and keep customers coming back.
Think of it like a special club where customers get bonuses for staying loyal. When customers make repeat purchases or choose a particular brand, they receive rewards like discounts, points, exclusive access to promotionals, or free food and drinks.
The goal is to make customers happy, to keep them buying from you, and to make them feel special.
Let’s take a quick look at some of the benefits of using a loyalty scheme.
You can find out more about the benefits of setting up a loyalty scheme in our article: Will a loyalty scheme help your virtual food brand?
Now, let’s walk through how to set-up loyalty schemes on popular food-delivery apps, starting with Uber Eats.
Uber Eats makes it easy for food operators to launch a loyalty scheme. You have to have a live account to set it up, and at the end of the month you’ll get a report with all your performance metrics from the scheme.
Here are the steps you’ll follow to launch the scheme:
You can find out more about how to set-up a loyalty programme with Uber Eats in their detailed step-by-step instructions.
When customers place an order through Uber Eats, their account will automatically track their spending to figure out which rewards they should get. If your loyalty scheme offers points, Uber Eats will automatically credit the customer account.
Just Eat runs a single loyalty scheme, meaning you sign up to participate in the same loyalty scheme as other participants.
The scheme works by allowing customers to collect stamps when ordering from participating restaurants. Each stamp is worth 10% of the order’s value. After they place five orders with your restaurant, they unlock a discount for the sixth order.
Here’s how you join the scheme:
And that’s it! After agreeing to the terms and conditions, you’re signed up with stamp cards.
You can find out more about the loyalty scheme in Just Eat’s Stamp Card FAQs.
Customers collect stamps whenever they make a purchase. These stamps are saved on a digital Just Eat stamp card that can be used to reclaim discounts for future orders. Their discounts are automatically applied when they make the order, so it’s easy for them to claim it.
Similarly to Just Eat, Deliveroo runs a rewards scheme with a digital stamp card program. The scheme works by giving customers “stamps” every time they place a qualifying order over £15. They must make another two similar orders within 30 days to earn a reward.
Once customers have completed their stamp card (with 3/3 stamps), they have 30 days to redeem a £6 discount.
Here’s how you can sign up for the scheme:
Take a look at the frequently-asked questions about rewards to find out more about the Deliveroo reward card.
It’s easy for customers to claim rewards with Deliveroo’s loyalty programme. The system automatically tracks their stamps and applies the relevant discounts at checkout.
Deliveroo customers can also sign up for a Plus subscription, which is their membership programme. It gives customers free delivery when they spend over a certain amount. Plus customers are entitled to an £8 discount when they fill their stamp cards, which is £2 more than non-Plus customers.
Customers pay a monthly subscription fee in return for unlimited free delivery over a specified minimum order value.
If you’re considering launching a loyalty scheme, chances are you’re thinking about ways to increase your income.
This is where launching a virtual brand comes in handy.
With our virtual brands, you can reach more customers, receive hundreds more delivery orders, and cut through the noise of other food operators in your local area.
To find out more about transforming your business and launching a virtual brand, get in touch with the team at Peckwater Brands. We help kitchen operators across the country to increase your restaurant revenue every month from their existing kitchen!