Mumtaz knew the potential of adding a virtual brand for his restaurant, his challenge was creating the brands and knowing exactly how to maximise margins, while also continuing to run his own restaurant. When he heard about Peckwater, with ready- made, high-quality brands ready to drop into any existing kitchen, he thought he would give it a try.
Mumtaz launched with 3 of our chicken brands and within 7 weeks of being live had already carried out 1000+ successful orders. For Mumtaz, the best thing is that he has the time to focus on his own restaurant, but can also reap the financial rewards of running virtual brands. He just has to make the food and can rely on Peckwater to manage the rest. He trusts the system because he can see customers returning day after day.