Virtual brands are restaurants that only exist online. For example, they only sell food on third-party platforms like Just Eat, Uber Eats, Grubhub, and Deliveroo. Using a virtual brand company (like us at Peckwater - hi 👋), you can use a virtual brand to maximise your kitchen capacity and diversify your revenue streams. As a result, you'll increase revenue, profits, and margins (without hiring more staff or using new premises).
Virtual brands provide you with additional streams of income. They help you reach a wider audience, reduce food waste, and boost your profits without creating an entirely new operation. Find out more about how virtual brands can transform a business.
If you have a professional kitchen with an in-person dining space, you can also run a virtual kitchen. You don’t need new equipment or a new location - just a functional, professional kitchen.
Get in touch with the team at Peckwater Brands to get the process started. We can provide menus that appeal to local customers, boost customer loyalty, reduce food waste, and increase your income.
When you sign up, we’ll provide you with an onboarding and launch package. In the package, you’ll receive information about your virtual brands (which can be up to three different brands), tech and equipment (including tablets to manage online orders), training and support documents, and marketing information to kickstart your online trading.
