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Peckwater Brands acquires competitor Eatclever

Peckwater Brands acquires competitor Eatclever

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Published on
September 14, 2023
Last updated on
Aron Lewis
Growth & Marketing Lead
Aron Lewis
Peckwater Brands acquires competitor Eatclever
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    Peckwater Brands, Europe’s largest operator of virtual food brands, has acquired eatclever, the virtual delivery brand market leader in the DACH region (Germany, Austria and Switzerland).

    Peckwater operates delivery-only food brands from more than 500 unique locations across nine countries: UK, US, France, Belgium, Finland, Sweden, Hungary, Czechia, and the UAE. The UK company will take over eatclever’s operations in almost 100 restaurants across the DACH region, expanding their presence into three new countries across Europe.

    Peckwater will add Hamburg-based eatclever’s food brands to its portfolio, including taste&soul, Chicos, and KoChi (Korean Fried Chicken).

    Since launching in 2019, Peckwater has built an offering of virtual food brands (food brands that are found only on third-party delivery aggregators like Deliveroo and Just Eat), powered by a data-driven software solution, which are prepared in kitchens around the world in tandem with their regular offering. 

    Peckwater’s licensed brands span several categories including fried chicken (Seoul Chikin, Flip the Bird, Katsu), burgers (Dukes, Proper Tasty) and Central American (Papi Taco, Fiesta Mexico, Rebel Rito), while they have run shared brands with partners such as Unilever, Buzzfeed, and Heinz.

    This takeover is Peckwater’s second European acquisition in the past five months, following the onboarding of the Honest Food Company in September. Its international expansion has been fuelled in part by the £15 million Series A funding round the company completed in June 2022, backed by Stonegate Group, SBI Investments, Fuel Ventures, and Pembroke VCT, bringing the company’s post-money valuation to £65 million. 

    Sam Martin, CEO and co-founder of Peckwater, said: “This is such an exciting development for us. With eatclever, we have acquired the virtual brand delivery market leader across Germany, Austria, and Switzerland, which is a tremendous opportunity to increase our presence in central Europe, and we’re thrilled to bring eatclever’s excellent selection of brands under the Peckwater umbrella. 

    “In the past 12 months we’ve greatly accelerated our international expansion, boosted by our Series A funding round last summer. We’re now in seven new markets and working with hundreds of new clients – kitchen operators across Europe. The DACH market is a promising new arena for us, and this acquisition further cements our position as Europe’s leading virtual food brand operator. 

    “Our team has been working tirelessly to make our growth plans a reality, showing extraordinary commitment and insight while executing our strategy. I’m really proud of what they have achieved, and we anticipate more exciting developments and success in 2023, so watch this space.”

    About eatclever 

    eatclever was founded in 2015 by Marco Langhoff, Robin Himmels and Mohamed Chahin, providing virtual food delivery brands to German, Austrian and Swiss markets, and operates a team of 30 people out of its head office in Hamburg.

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