Ding Dog

Unilever produces a high-quality meat-free protein and was keen to demonstrate its potential to kitchen operators everywhere.
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A virtual brand was the perfect way to showcase this, demonstrating the versatility and quality of the product.

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Peckwater worked collaboratively with the Unilever team to design and operationalise the menu, create branded assets, operating procedures, and then trained and managed sites.

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Our solution

• Re-imagined Unilever’s ‘Vegetarian Butcher’ brand as a virtual vegan brand.
• Created a scalable concept to capture the vegan market opportunity.
• Developed ‘Ding Dog’, a vegan hot dog brand inspired by 80’s bright colours and two-tone branding.

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The Results

Scaled to over 25+ locations, with an average Rating of 4.8* (Top 10 highest-rated ENT UK vegan concepts).
Unilever reached new customers through a new RtC.