Case study

Ding Dog


Unilever produces a high-quality meat-free protein and was keen to demonstrate its potential to kitchen operators everywhere.

A virtual brand was the perfect way to showcase this, demonstrating the versatility and quality of the product.

Peckwater worked collaboratively with the Unilever team to design and operationalise the menu, create branded assets, operating procedures, and then trained and managed sites.

Our solution

  • Re-imagined Unilever’s ‘Vegetarian Butcher’ brand as a virtual vegan brand.
  • Created a scalable concept to capture the vegan market opportunity.
  • Developed ‘Ding Dog’, a vegan hot dog brand inspired by 80’s bright colours and two-tone branding.

The Results

Scaled to over 25+ locations, with an average Rating of 4.8* (Top 10 highest-rated ENT UK vegan concepts).
Unilever reached new customers through a new RtC.

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