November 23, 2021

How to Easily Implement Sustainability into Your Restaurant

Sustainability is no longer a bonus for restaurant franchises – it’s a necessity!


Customers increasingly expect the highest standards on environmental issues, so make sure you’re meeting their needs. This is especially the case for younger generations, who are also the largest market segment on food delivery apps. Indeed, 18-29 year olds make up 63% of online food delivery platform users.


Younger customers don’t only demand eco-friendly food, ambitious animal welfare and on-demand service – but expect true sustainability at every level of your business. This covers everything from packaging and staff wellbeing to suppliers and seasonality.


We’ve already written about ways to reduce waste in your ghost kitchen – and whilst this is part of sustainable practices, there’s plenty more to consider. So let’s get straight to it…


1. Audit your packaging


Take a long, hard look at your packaging – because your customers will notice! This includes everything from the bag your food comes in, to containers, napkins, cutlery and stickers. You should aim for everything to be fully recyclable and sourced from sustainable materials (bamboo is a particularly sustainable, cost-effective option).


Single-use plastic is a big no-no. So wave goodbye to those plastic straws and say hello to cardboard and paper-based containers.


Whilst we’re on the subject, let your customers know about your efforts. Sustainability should be part of your food franchises’ overall branding at every level – from your website to your menus and the delivery itself.


2. Choose your suppliers carefully


If you’re implementing sustainable working practices, there’s no point partnering with businesses that don’t share your mission! Don’t be scared to ask questions of your main suppliers. Are they using biodegradable containers or taking steps to minimise delivery emissions?


With suppliers in mind, don’t forget things like your electricity and gas providers. Your entire supply chain is important for the carbon footprint and long-term sustainability of your food franchise.


Wherever possible, try to buy local as well as seasonal. This will keep your menu fresh and customers interested throughout the year.


3. Stock and waste management


There are loads of high-tech order and stock management solutions out there. Whilst this is certainly a great option to consider (and indeed, we’ve already provided our top picks for the best tech for merging your delivery orders) – start simple!


Keep a constant eye on your stock levels, employing First-In, First-Out (FIFO) systems. This may necessitate staff training, but training is a wonderful way to keep your employees engaged and feeling valued. 

As the front-line of your virtual kitchen brand, your staff will have key insights on ways to improve sustainability and manage stock. So really listen, you never know what ideas might emerge!


4. It’s all about those extras


Sustainability is so much more than just your food and packaging. We’ve briefly mentioned your supply chain – but also think about things such as cleaning products and corporate social responsibility. Do you actively recycle or help staff to lessen the impact of their journey to work? What about paper tickets, receipts and even eco-friendly kitchen appliances or electric bikes? It all counts!


Sustainability in business is an integral part of promoting long-term growth. By auditing your processes and products, efficiencies and cost-saving practices will emerge.


If you run a restaurant franchise and are looking to improve your sustainability and grow your orders, get in touch today. Peckwater Brands are the fastest growing virtual brand company in the UK – and we’d love to hear from you.

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