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Meet the team and the brands

WHAT WE DO
What is Peckwater Brands?

Peckwater Brands offers delivery franchises to kitchen operators and is the fastest growing virtual brand company in the UK. Unlike other franchises, our virtual concepts are uniquely flexible: we work alongside your existing brand. We're fast to launch, with very little upfront cost, and no minimum contract length.

We provide existing kitchen operators with fully-serviced food concepts. This includes branding, platform listings, suppliers, recipes, packaging, staff training, and technology. This allows you to diversify your revenue streams and business turnover, and extract extra value from your kitchen and staff. You run the kitchen, we do the rest.

Our Brand - Flip The BirdOur Brand - Seoul ChikinOur Brand - Say QuesoOur Brand - Wham Bam!Our Brand - Takeaway
Our Brand - Seoul ChikinOur Brand - Say QuesoOur Brand - Wham Bam!Our Brand - TakeawayOur Brand - KTSU
Our Brand - Say QuesoOur Brand - Wham Bam!Our Brand - TakeawayOur Brand - KTSUOur Brand - Ding Dog
Our Brand - Wham Bam!Our Brand - TakeawayOur Brand - KTSUOur Brand - Ding DogOur Brand - Dukes Burger
Our Brand - TakeawayOur Brand - KTSUOur Brand - Ding DogOur Brand - Dukes BurgerOur Brand - Chicken Sees a Salad
Our Brand - KTSUOur Brand - Ding DogOur Brand - Dukes BurgerOur Brand - Chicken Sees a SaladOur Brand - Flip The Bird
Our Brand - Ding DogOur Brand - Dukes BurgerOur Brand - Chicken Sees a SaladOur Brand - Flip The BirdOur Brand - Seoul Chikin
Our Brand - Dukes BurgerOur Brand - Chicken Sees a SaladOur Brand - Flip The BirdOur Brand - Seoul ChikinOur Brand - Say Queso
Our Brand - Chicken Sees a SaladOur Brand - Flip The BirdOur Brand - Seoul ChikinOur Brand - Say QuesoOur Brand - Wham Bam!
Our Brand - Flip The BirdOur Brand - Seoul Chikin
Our Brand - Seoul ChikinOur Brand - Say Queso
Our Brand - Say QuesoOur Brand - Wham Bam!
Our Brand - Wham Bam!Our Brand - Takeaway
Our Brand - TakeawayOur Brand - KTSU
Our Brand - KTSUOur Brand - Ding Dog
Our Brand - Ding DogOur Brand - Dukes Burger
Our Brand - Dukes BurgerOur Brand - Chicken Sees a Salad
Our Brand - Chicken Sees a SaladOur Brand - Flip The Bird
our team
Meet the team
that makes it all possible

The team has experience working across a wealth of Technology, Delivery, and Hospitality businesses - this includes Uber Eats, Amazon, Deliveroo, and Yo Sushi!, to name just a few.

We bring together a passion for food and for new technologies and our aim is to change the way in which the food delivery sector operates.

Leo Bradshaw
CEO & Co-Founder
Sam Martin
COO & Co-Founder
Tim Hoolahan
Insights Director
Thomas Roberts
Head of Concepts
Laura Kellett
Business Development Lead
Mo Yassin
Franchise Manager
Aleksandra Morawicka
Franchise Executive
Rodrigo Alvarez
Brand Champion
Sharla Paino
Content Specialist
Leo Bradshaw
CEO & Co-Founder
Sam Martin
COO & Co-Founder
Tim Hoolahan
Insights Director
Thomas Roberts
Head of Concepts
Laura Kellett
Business Development Lead
Mo Yassin
Franchise Manager
Aleksandra Morawicka
Franchise Executive
Rodrigo Alvarez
Brand Champion
Sharla Paino
Content Specialist
Leo Bradshaw
CEO & Co-Founder
Sam Martin
COO & Co-Founder
Tim Hoolahan
Insights Director
Thomas Roberts
Head of Concepts
Laura Kellett
Business Development Lead
Mo Yassin
Franchise Manager
Aleksandra Morawicka
Franchise Executive
Rodrigo Alvarez
Brand Champion
Sharla Paino
Content Specialist
food from
Career at peckwater brands
Open roles
Marketing Manager
United Kingdom, London
Insight Analytics Manager
United Kingdom, London
Head of Franchise Operations
United Kingdom, London
Head of Commercial
United Kingdom, London
Franchise Operations Manager
United Kingdom, London
Business Development Manager
United Kingdom, London
Brand Operations Manager
United Kingdom, London
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Marketing Manager
United Kingdom, London
Insight Analytics Manager
United Kingdom, London
Head of Franchise Operations
United Kingdom, London
Head of Commercial
United Kingdom, London
Franchise Operations Manager
United Kingdom, London
Business Development Manager
United Kingdom, London
Brand Operations Manager
United Kingdom, London
Attitude
Our leadership values
We show respect
In this team we begin every decision, conversation, and action from a position of respect. We show others respect even when it’s not reciprocated. We expect this of the Team, and of our Partners. Eccentric is fine, disingenuous is not. Direct is fine, rude is not.
We look after each other.
PWB has obligations. To the Team: at PWB we make time for personal development, we prioritise people’s goals, and we help people progress. To our Partners: we take care of them, and expect them to take care of us.
Forgive mistakes, celebrate milestones.
A successful business will recognise and learn from mistakes, but never punish them. Instead, we recognise personal and professional victories and we celebrate them. Inputs can be victories, as can outputs.
We trust the owner.
We trust each member of the Team and each Partner, and we line up behind them. At PWB we don’t double up - each task has an owner and we give them the independence to execute.
We speak out, then support the outcome.
We want everyone to share their opinion and challenge decisions that they don’t agree with. Passionate people fight for what they believe in. That said, anarchy is tiring - once the decision is made, we all back it up.
Data tips the debate.
At PWB we move fast and sometimes this means relying on experience and hypothesis. That’s okay. But when someone brings valid data to the debate, this wins.
We make it happen.
Speed matters, action is necessary. You won’t always get it right, you can’t always wait for clarity. We accept calculated risks and we believe that action is always better than inaction.
We improve what we have.
We consistently innovate to reduce operational burden and improve profitability. We never stop optimising what we do. We aim for simple, efficient solutions and we kill it if it’s too complex.
We never compromise our standards.
Our brand policies (safety, compliance, growth) are in place to protect our Customers and to ensure that they enjoy our product. Partners can change, but there's no substitute for Customer safety and happiness.
We maximise our impact.
We all deliver on our KPIs, and have discretion to work out how to do this. Prioritisation is important and begins with the individual. Don’t be a busy fool, focus first on what will have the greatest impact.
Consumer over profit.
Successful businesses obsess about their Consumers, not their margin. We can always find cheaper chicken, and we could probably increase prices. Both of these damage Consumer trust - this is unacceptable.
Profit over ego.
This team wants to get rich, not famous. We don’t need train station billboards to know our self-worth - invest only where the data tells you to, don’t waste money, and never chase vanity metrics.
If it was your money, would you spend it?
Every decision you make, every pound you spend, do it from the starting point that you own the business and you should do what’s right for the business. No exceptions.
We show respect
In this team we begin every decision, conversation, and action from a position of respect. We show others respect even when it’s not reciprocated. We expect this of the Team, and of our Partners. Eccentric is fine, disingenuous is not. Direct is fine, rude is not.
We look after each other.
PWB has obligations. To the Team: at PWB we make time for personal development, we prioritise people’s goals, and we help people progress. To our Partners: we take care of them, and expect them to take care of us.
Forgive mistakes, celebrate milestones.
In this team we begin every decision, conversation, and action from a position of respect. We show others respect even when it’s not reciprocated. We expect this of the Team, and of our Partners. Eccentric is fine, disingenuous is not. Direct is fine, rude is not.
We trust the owner.
We trust each member of the Team and each Partner, and we line up behind them. At PWB we don’t double up - each task has an owner and we give them the independence to execute.
We speak out, then support the outcome.
We want everyone to share their opinion and challenge decisions that they don’t agree with. Passionate people fight for what they believe in. That said, anarchy is tiring - once the decision is made, we all back it up.
Data tips the debate.
At PWB we move fast and sometimes this means relying on experience and hypothesis. That’s okay. But when someone brings valid data to the debate, this wins.
We make it happen.
Speed matters, action is necessary. You won’t always get it right, you can’t always wait for clarity. We accept calculated risks and we believe that action is always better than inaction.
We improve what we have.
We consistently innovate to reduce operational burden and improve profitability. We never stop optimising what we do. We aim for simple, efficient solutions and we kill it if it’s too complex.
We never compromise our standards.
Our brand policies (safety, compliance, growth) are in place to protect our Customers and to ensure that they enjoy our product. Partners can change, but there's no substitute for Customer safety and happiness.
We maximise our impact.
We all deliver on our KPIs, and have discretion to work out how to do this. Prioritisation is important and begins with the individual. Don’t be a busy fool, focus first on what will have the greatest impact.
Consumer over profit.
Successful businesses obsess about their Consumers, not their margin. We can always find cheaper chicken, and we could probably increase prices. Both of these damage Consumer trust - this is unacceptable.
Profit over ego.
This team wants to get rich, not famous. We don’t need train station billboards to know our self-worth - invest only where the data tells you to, don’t waste money, and never chase vanity metrics.
If it was your money, would you spend it?
Every decision you make, every pound you spend, do it from the starting point that you own the business and you should do what’s right for the business. No exceptions.
get started
Earn more from your kitchen
You run the kitchen, we do the rest.
Book a call
food from
Our Brand - Dukes Burgers
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