Improve and simplify what we do.
We never stop optimising what we do, and simpler is better. We aim for simple, efficient solutions and we kill it if it’s too complex. We innovate at speed to reduce operational burden and improve profits.
Hire and develop the best.
Every hire raises the bar, and we promote exceptional talent. We move people willingly and quickly across the business to where they’ll have the biggest impact. We don’t respect ‘industry knowledge’ or ‘connections’, we respect talent and results. We work on ourselves, and we strive to be better each day.
We listen to each other, we’re honest and straightforward in our feedback, and we treat each other with respect. We’re vocally self-critical, even when doing so is awkward or embarrassing. We compare ourselves and our team against the best.