Unilever produces a high-quality meat-free protein and was keen to demonstrate its potential to kitchen operators everywhere.
A virtual brand was the perfect way to showcase this, demonstrating the versatility and quality of the product.
Peckwater worked collaboratively with the Unilever team to design and operationalise the menu, create branded assets, operating procedures, and then trained and managed sites.
Scaled to over 25+ locations, with an average Rating of 4.8* (Top 10 highest-rated ENT UK vegan concepts).
Unilever reached new customers through a new RtC.