Mohammad was keen to sign up for Peckwater Brands after seeing how successful it was with a friend of his in the industry. The pandemic had affected his sales and he was keen to use his extra space and capacity to provide additional revenue. He was also finding it increasingly difficult to stay on top of food trends and keep customers of all ages engaged.
Mohammad launched in 2021 with two of our chicken brands. For him, working with us has not only provided an additional revenue stream, but has also solved his problem of engaging with a wider audience. The creation of our brands included analysing market data to get ahead of trends in the food industry - which is reflected by Mohammad’s customer base expanding to include younger members.